Problem

The customer was originally running a Facebook campaign and getting leads for over $160 per lead. This cost per acquisition was too high for the product they were selling.

Solution

Within the first 30-days of running our highly optimized Facebook campaign, we were able to bring down their cost to $40 per lead. We were also able to create a traffic objective campaign and get them clicks to their website for 6 cents per click.

Key Metrics

75%

saving on lead cost

286%

savings on traffic cost

27,824

unique website visitors

Problem

The Customer never ran a Facebook campaign before and was interested in generating leads for their local medical spa. Their average cost per acquisition to generate a lead was $280 through traditional marketing methods.

Solution

Within the first 30-days of running our highly optimised Facebook campaign, we were able to generate them leads for $32 from 1 campaign. We also created another campaign and got them over 7,500 video views for their new commercial promoting their new location.

KEY METRICS

200%+

savings on lead cost

7,500

unique video views

6

cents per video view

Problem

The customer wanted to generate more leads for his local air conditioning business. He was not getting enough business to keep his team busy all day. He was used to paying around $200 per lead using yelp and Yellow Pages advertising.

Solution

We decided to run a Google Ads campaign to target people looking for air conditioning service and repairs searches in the local area. We were able to get him better qualified leads for $69 per lead. We also focused on high end keywords that would produce the best ROI.

Key Metrics

140%

savings on lead cost

$69

cost per lead

41%

conversion rate

Problem

The customer wanted to generate more leads for their international business. They an ads campaign in the past and were generating leads for $450 per lead. Even though this lead cost was profitable for them, it was still way to high.

Solution

We decided to re-create a new Google Ads campaign to target people who exactly fitted their exact targeted customer. We were able to get them qualified leads for $78 per lead. We also focused on high end keywords that would produce the best ROI.

Key Metrics

2.39%

click through rate

$78

cost per lead

20%

conversion rate